What Affects My Ranking in Booking.com

The ranking is how your property is displayed in available accommodation within the search results. Booking.com sorts this out by relevance to the guests’ particular preferences which include past search behaviour, specific market dynamics and a property’s overall performance.

Understanding your ranking

Found in the extranet, the Ranking dashboard tracks your property’s performance at each stage of the guest search journey. This tool updates regularly to show you the following results:

• Search results views – the number of times guests saw your property in search results.

• Property views – the number of times guests viewed your property page.

• Bookings – the number of times guests booked your property.

• Popularity – the number of times your property shows in search results compared to the total number of properties in your city.

Factors Influencing your ranking

Your property’s position in search results depends on your and your competitors’ performance, as well as what guests search. To increase your bookings, you need to be competitive and attractive by staying on top of changing demand.

To provide travellers with the right offering at the right time, Booking.com suggest that you review the following regularly:

• Flexible policies

• Guest reviews

• External prices

• Promotions

• Property page score

• Inventory

Conversion and ranking

Conversion, the percentage of travellers that book after visiting your page, is one of the most important factors influencing your ranking.

The Booking.com algorithm is optimised for conversion and also helps the system predict the likelihood of your property being booked. If a traveller uses specific filters to find and book at your property, the algorithm will then make you visible to others with similar profiles.

Good to know

• Ensure that your calendar is always up to date with Booking.com as ranking is affected by the availability of dates that the guest is searching for.

• You can see your property’s conversion on the Rankings dashboard in your Booking.com extranet.