The screenshot below shows two sections for adding your tracking code to track your guests' behaviour. If you are uncomfortable using this, please consult a marketing agency with adequate tracking and analytics expertise.
How to use the tracking code & the e-commerce code
If you want to follow where your bookers go when they visit your website, you can do so with Google Analytics, using it directly or through Google Tag Manager. The tracking code tracks the visitors on your website, and the e-commerce code tracks bookings, including the number of rooms booked, value & reservation number.
How to insert the tracking code in RoomRaccoon
Click on the Booking Engine Module on the left of the screen and navigate to the BE Setup Tab.
You will find the tracking code field in the middle right of the page.
Insert your Google tag manager code (suggested method) or use the Google Analytics tracking code.
This is what it will look like with a Google Tag Manager code
This is what it will look like with just a Google Analytics tracking code in it.
4. Learn more about the tracking code and how to set it up Google Analytics here.
How to insert the e-commerce code in RoomRaccoon
Important: This is available to users on tier 3 and higher, submit a ticket if you want to upgrade, and have this enabled.
Click on the Booking Engine Module on the left of the screen and navigate to the BE Setup Tab.
You will find the input section labelled "Google Analytics Account ID" in the middle right of the page.
Insert your Google Analytics Account ID (Google Analytics 4) - code here.
After you complete this, we push the Purchase e-commerce event through, passing in the reservation number as the transaction_id, the total booking value with currency code, and the room types that the guests have booked as the items.
How to set up a return URL
The return URL is a website to which a guest is redirected after having completed a booking via the booking engine. Think, for example, of a thank you page. You will know the guest has booked directly when you arrive on this page. Do you have your booking engine in multiple languages? Ensure your guests are directed to the right page per language by filling in the URL at the language tabs.
Click on the Booking Engine Module on the left of the screen and navigate to the BE Setup Tab.
Find the field Return URL In the middle right of the page.
Fill in the website URL to which the guest should be redirected after having completed a booking.
Good to know
The return link will change if you are integrated with a Payment Server Provider and your rate has a deposit requirement. For the above, it would change to https://booking.staging.roomraccoon.com/en/msg/payment-processing/ as this would be the page your guest would end up on after confirming the reservation with payment.
The Return URL is a complete self-service feature. We do not offer support for this. Read this article to activate the return URL.
For more about the e-commerce code and how to set it up in Google Analytics, click here.
Read this article to set up cross-domain tracking.
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