What are Google Hotel Ads?

Google Hotel Ads is a paid service that directs prospective bookers to your booking engine and hotel's website. It allows you to show real-time rates and availability on the Google Search results page so future guests can book directly on your website. 

Using Google Hotel Ads increases your hotel’s visibility on a global scale for a much lower cost that most OTAs charge.

How Does Google Hotel Ads Work?

By providing potential guests a preview of your property both on the Google search engine and Google Maps, travellers get to view photos and guest reviews, compare and pick out the best deals, and explore the surrounding areas.

Guests also get to filter their searches according to the amenities on offer to identify which hotels provide the best prices and how well they are rated, making it the easiest and most effective way of finding accommodation worldwide. 

Google Hotel Ads simply takes your lowest rate and makes it visible on its search engine linking it straight to your direct booking engine.

The Benefits of Advertising Your Hotel On Google

• Increase  your visibility on a global scale.

• Advertise your best rates.

• Build your brand awareness.

• Pay commissions only when a guest has stayed at your property. 

• Reap the rewards without paying huge commissions compared to other OTAs.

• Have guests directed straight to your booking engine.

• Cut out the middleman.

• Manage the reservations directly in your PMS.

• RoomRaccoon sends monthly invoices for all Google Hotel bookings.

• Easily compare rates across all of your external channels.

How to Showcase Your Hotel on Google Ads?

RoomRaccoon offers you the opportunity to showcase your hotel on Google by seamlessly connecting your property to Google Hotel Ads and taking care of your commissions, bidding, and keeping your PMS up to date with all booking information.

We offer all our new customers the option of advertising on Google Hotels. Follow these simple steps to activate your Google Hotel Ads. 

Google Hotel Ad Commissions

By signing up for Google Hotel Ads with RoomRaccoon, you only pay commissions per stay, so you don’t have to pay if a guest cancels a reservation. RoomRaccoon provides you with a monthly invoice for the reservations booked through Google Hotel Ads and ensures all commissions are paid and up to date, giving you peace of mind and time to get on with other important tasks.

Good To Know!

Once activated, your hotel will take up to 2 weeks to reflect on the Google Search Engine. Google Hotel Ads are not suitable for vacation rentals and Google changes made to reservations won’t reflect if they are made after the reservation dates.

To sign up for Google Hotel Ads, you will be required to have the following:

• A property with no minimum stay greater than seven days.

• A property with a business address and property name listed publicly.

• Rooms in which paying guests can stay.

• Hotel prices that contain pricing and availability information about a hotel room for a selected itinerary.

• A front desk or on-site management?

• Phone number. 

• Fixed walls and plumbing.

Helpful Links

• To increase your direct bookings link your RoomRaccoon Booking Engine or website to Google Hotel Ads. 

• Get a better understanding of how Google Hotel Ads works by reading up on frequently asked questions regarding Google Hotel Ads 

• Read the hotel owner's starter guide for more information on how to be a hotel supplier on Google.