The Google Hotel Ads (GHA) Dashboard is built right into RoomRaccoon's Channel Manager, giving you real-time insights into how GHA drives direct bookings. From performance charts to estimated savings, it’s designed to help independent hoteliers like you make informed, profitable decisions—without needing to be a marketing expert.

What You’ll Find in the Dashboard

Bookings Overview

See exactly how much revenue GHA is generating for your property:

• Total booking value (last 30 days, excluding cancellations)

• All GHA reservations with real-time booking status (confirmed, cancelled, etc.)

Revenue & Trends

Visualise performance over time:

• Compare this period vs. last period

• See whether your GHA performance is trending up or down

Commission Savings

Estimate what you’re saving by avoiding OTA fees:

• Based on an average 18% OTA commission

• Shows potential margin retained by direct GHA bookings

Recent Bookings List

Get detailed breakdowns of:

• Stay and booking dates

• Guest name and reservation number

• Revenue earned and estimated commission saved

Not a Google Hotel Ads user yet?

You don’t need to call support or wait for activation:

• Self-service activation is built into the dashboard

• Explore the interactive demo mode with sample data to see the potential

• Learn how GHA works and how it can boost your direct bookings